For our ArchPoint Products team, our goal is to create better solutions than are currently available in the market for our clients. Our proven market assessment and product development process allows us to innovate and…
Product Development Solutions Case Studies
Prost: Climax Spirits U.S. Go-To-Market Strategy
Although Tim Smith and his Climax products had an established fan base, the brand needed a go-to-market strategy to clearly define the consumer market. In 2017, Prost tasked the ArchPoint Products team to develop a marketing plan to build brand awareness and drive distribution in key regions. The ArchPoint Products team developed a strategic plan based on the rising success of Tim Smith and the brand’s goals.