In the craft beer world, storytelling is key. Brands and consumers alike are drawn to styles, brewing processes, and new trends through the lore among enthusiasts and aficionados. Alamo Beer Company was focusing more on the styles of the beer with no story to tell. As a result, the brand had no personality and was losing out on new account and consumers against direct competitors.
Marketing Agency Solutions Case Studies
While working with Tate & Lyle to develop a global sales and customer facing strategy to define Tate & Lyle’s global sales processes and improve its commercial capabilities, ArchPoint Consulting identified the opportunity to work with the ArchPoint Products division to create new, dynamic collateral system that was customer-centric and communicated the Tate & Lyle story with a focus on their solutions.