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Choosing that you are no longer satisfied with the status quo is easy. Knowing what to do next is hard.

It starts with finding the right partner that understands the journey from an idea, to a product, to the shelf.

That’s where we come in.

ArchPoint Products provides best-in-class market infrastructure including strategy, category management, branding, marketing, and supply chain management. We are a true partner who nurtures, invests, and collaborates with our clients to ensure big ideas are executed and brought to market.

Assessment

Strategy

Solution

Execution

Optimization

Assessment

We research and develop key insights to understand unmet consumer needs.

Strategy

We develop strategies to align consumer needs with the greater goals of the brand or product.

Solution

We develop effective go-to-market plans, using the right channels and tactics, to bring strategies and products to life.

Execution

We apply our experience to execute coordinated, multi-channel efforts with excellence to drive exposure and awareness of the brand and products.

Optimization

We stay close with market trends and apply our proven process to continuously optimize and innovate.

Assessment

We research and develop key insights to understand unmet consumer needs.

Strategy

We develop strategies to align consumer needs with the greater goals of the brand or product.

Solution

We develop effective go-to-market plans, using the right channels and tactics, to bring strategies and products to life.

Execution

We apply our experience to execute coordinated, multi-channel efforts with excellence to drive exposure and awareness of the brand and products.

Optimization

We stay close with market trends and apply our proven process to continuously optimize and innovate.

Our Clients

Who We Serve

Our focus is in categories that are either underserved by their current suppliers or where a whitespace or identifiable opportunity exists. Whether it is with an existing brand, new product or developing a brand from scratch, we attack these opportunities with a unique, cross-functional approach that is unmatched in the industry.

Our Capabilities

ArchPoint Products Practice Areas

Product Development Solutions

Private Label, done right.

We have established strategic partnerships with some of the top retailers in the country to provide them with exclusive opportunities to develop and source products across several categories from all over the globe. These partners appreciate our unique blend of quality, service, value, and innovation that fuels sustainable growth. 

  • Category Strategies
  • Product Development
  • Custom Designs
  • Supplier Vetting
  • Global Sourcing
  • International Logistics
  • Domestic Supply Chain
  • Quality Control
Brand Development Solutions

First-hand experience end-to-end.

ArchPoint Products has developed and invested in several brands, financially partnering with these emerging entities to utilize our in-house expertise, industry knowledge and retailer partnerships to provide a platform to develop and launch brands at an accelerated pace.

  • Consumer & Market Research
  • Brand Positioning & Identity
  • Internal Creative Development
  • Product Design & Prototyping
  • Product Management & Development
  • Brand Management
  • Package & Collateral Design
  • E-Commerce Solutions & Support
  • Go-To-Market Strategy & Execution
Marketing Agency Solutions

Speak to your consumers in their language.

Our multi-disciplinary marketing agency specializes in consumer products goods with an emphasis on brand strategy, go-to-market planning and activation. We leverage our unique business model, tapping into our consulting, supply chain and sales capabilities, to bring a broader perspective and create meaningful connections between brands and consumers.

  • Consumer Research
  • Brand Strategy & Positioning
  • Marketing Strategy
  • Campaign Planning
  • Channel Planning
  • Big Idea Development
  • Multi-Channel Campaigns
  • Digital & Social Media
  • Promotions
  • Measurement & Analytics

Get In Touch

Our industry can be brutal. Innovation often faces difficulties navigating its way to the market.